Sun 15 Jun 2008
Review: Family Wars
Categories: Business, Organizational Behavior, Psychology, Reviews, Social Media Marketing2 Comments
You know what's cool about having a blog? Other than it being a exhibitionistic platform for vanity, public self-inflection, and personal branding, I mean.
It also means getting free stuff! A PR firm recently sent me the book Family Wars: Classic Conflicts in Family Business and How to Deal with Them by Grant Gordon & Nigel Nicholson, in the hopes that I'd mention it. So in the interest of full disclosure, let me get that out of the way first.
The Pros
Coincidentally, I've always thought it would be cool to have a family-run business. Not like a "operate from the back room of the Bada Bing" type family business. More like a business legacy that I can pass down to my children and children's children.
Having such a business can be fraught with backstabbing, cheating, lying, and betraying, so say the authors. In their book, they list countless case studies, from IBM & Ford to the Mondavi & Gallo wineries. There's also the rivalry of Adidas & Puma and the in-fighting at the LA Times, U-Haul, Gucchi, Guiness, Redstone, and many many more. Each example goes into detail about their family dynamics and individual personalities, making each sound more like a soap opera than a business case study.
The book is organized like a sandwich. The first chapter starts out with their psychological theories on family conflicts. Then there are six meaty chapters of back-to-back case studies. The last chapter follows up with a conclusion and reiteration of their theories.
My main takeaways from this book are:
- Learn how to be a good parent.
- Make sure you raise emotionally and socially intelligent children.
- Make sure you teach your children how to do the same for their children, and their children's children.
- And for goodness sake, don't spoil your kids!
There's actually a lot more to it than that. The authors prescribe a few formulas for dealing with various scenarios in the last chapter. These include pratical tips such as, "develop career plans for family members", "clarify roles of all working family members", and "agree to a policy for objective third-party oversight of the leadership selection process by independent directors, trustees and/or close advisors." That looks to be some very sound advice to me.
The Cons
For better or worse, contemporary authors of business & psychology books seem to have fallen into a particular writing style formula. Books like Freakonomics, The Tipping Point, The World is Flat, How Doctors Think, and Emotional Intelligence all do it. And for the mass market, I think it works. The formula is this:
Start each chapter with an anecdote. Make it fun and dramatic. Engage the reader with a real story about real people. Then go into the analysis, theory, and data of your point. In other words, start the chapter sounding like a story from a piece of fiction, then go into the relatively drier prose of your non-fiction.
Gordon & Nicholson don't follow that approach, making their book a slower read than its contemporary peers. So if you like that particular writing style, you're going to find Family Wars tougher to digest.
Perhaps it's the academic background of Nicholson (a professor of organizational behavior at London Business School), but I found the prose quite verbose as well. I would love to give the authors a copy of On Writing Well if I could. Hell, I wish I could give every writer in academia a copy of that book.
The analysis at the end of each case study seems a bit sparse too. To their credit, they unearthed an amazing amount of personal information about these companies. From all of that hard work, I expected a deeper analysis of each company and family. Sadly, this wasn't the case.
Still, the book is worth it just for the detailed case studies alone. Not only are they an entertaining read (especially if you like soap operas), but they'll give you insight into family-run businesses too.
Ever get close to burning out from a heavy workload? Your boss is pushing you to complete twenty tasks this week, yet you know you can only handle five or six. So you stay late and dine on coffee and pizza, trying desperately to finish at least ten.


