Wikipedia Surfing

Has Wikipedia sucked hours out of your life, as it has mine?

There’s a dangerous new phenomenon out there. Wikipedia surfing. You start with one topic, see an interesting link, click on it, see another interesting link, click on that, and after a few hours, you’re on a completely different topic and full of interesting trivia.

Or, if you’re like me, you’ll open up multiple tabs, one for each new interesting link. And after a few hours, you’re on ten completely different topics and full of even more interesting trivia.

There’s even the Six Degrees of Wikipedia game, where you start with one topic, then find the shortest path to another topic. All you have to do is throw in some badges and you’ve turned a dangerous new phenomenon into a dangerous, yet fun new phenomenon. And that’s “dangerous” in terms of “OMG where did all those hours go?”, not the threat of harm or death, though if you don’t get up to pee and eat every once in a while, that may happen.

Why is it about Wikipedia this enables behavior? This fragmented attention, where curiosity follows a web of tangents just for the sake of curiosity?

I believe it’s because Wikipedia is hypertext at its best. It’s even the realization of Tim Berners-Lee’s origin vision of the World Wide Web – a solution to presenting and sharing massive amounts of inter-related information. Turns out, hyperlinks aren’t only a fantastic way of leading a reader to related information, but also a great enabler of tangential information surfing.

It’s arguably even a step better than the Web, because every Wikipedia page is a topic of potentially interesting information. I sure can’t say the same about every page in the Web.

There’s already the phenomenon of web surfing: viewing websites and following interesting links. Wikipedia just offers more educational value.

So perhaps Wikipedia surfing isn’t all that bad. At least I’m filling my head with interesting trivia. And perhaps one day, I’ll get a badge for finding out that in 2005, a gigantic 20-foot pink stuffed rabbit was erected on a 5,000-foot hill in the northern Piedmont region of Italy.

Biz Vision: Mobile Will Have Social 4D Awareness

Mobile Phones in Tokyo's Subways Raise your hand if you carry your mobile phone with you everywhere you go.

Wow, look at all those hands. Not a big surprise though. On a planet with 6.8B people, it is estimated that there will be 5B mobile phone subscriptions by the end of 2010. That’s more than 70% of the world’s population.

Most even carry their phones everywhere they go. It’s not just a virtual connection to friends & family, but an entertainment center and lifesaving device. I’ll bet most people even find it hard to imagine a time before mobile phones.

Essentially, mobile phones have become anytime, anywhere devices.

And not just a simple mobile phone. A smartphone. As computing power increases and technology costs decrease, smartphones will become commodities. Someday soon, everyone will have a one. That means everyone will be carrying a lot of computing power in their pockets.

Sure, there will be hardware advances such as finger recognition, improved resolutions, brain wave controls, etc. But the basic features of smartphones, the features that make a smartphone what it is today (mobile operating system, keyboard, ability to install third-party apps) will be commoditized and ubiquitous.

What will this mean? Lots of things, though there’s one I want to focus on today:

Social 4D Awareness

Mobile devices will offer a social 4D view of a person.

With a mobile device, we already know:

  • Where they are in 3D space (latitude, longitude, and altitude)
  • When they were there in time

With mobile software, we also know:

  • Who they communicate with in their social network
  • How they are connected to each person in their social network
  • How frequently they interact with each connection

Knowing a person’s latitude, longitude and altitude gives us a 3D view of their location. Adding time to this equation gives us a 4D view of their travels. We can tell where a person is and has been, much as Google Latitude’s Location History (GOOG) currently offers.

Every person has several stores of social graphs: their email’s address book, their mobile phone’s address book, their social networks, and their connections on other social media sites. The one device that could harness all of those stores is a mobile device, especially a smartphone that offers email and third-party app capabilities.

This has many applications:

Velocity

If we watch a person’s location over time, we can determine that person’s velocity. Plot that movement against a street and public transit map and it will be possible to determine the mode of transportation, be it by walking, car, bus, train, or boat. It wouldn’t make sense to get a notification of a nearby sale if you’re on a train, right?

History

A history of visited locations can offer a detailed view of your preferences and behaviors. Also, how long you’ve been at someplace is just as, if not more important than where you’ve been. Will you be dining at your favorite restaurant? Or just picking up some take-out? Were you at an event (assuming we can get event data), or just using the bathroom at a convention center? An always-on location tracking service doesn’t have the benefit of a conscious check-in, so determining a location’s relevance may be a factor of time.

True Social Network

A utility that is aware of who you email, call, text, and interact with on various social media sites – and how often – would have a vary accurate model of your true social network. Couple that with who you interact with offline, judging by who is in your same location for some length of time, and the accuracy improves significantly.

Proximity

There may be times when you want to run into friends and acquaintances, such as at a concert, during an industry conference, when you’re traveling, etc. A mobile device that is location-aware and socially-aware can offer this, as evident in the large number of services already doing this. The same could be done for a customer’s favorite locations or chains too, of course.

Personalization

People are too complexed and nuanced for a one-size-fits-all model. Products that are customizable are generally preferred. However, not everyone will take the time or know how to customize a product. That’s where products with intelligent automatic personalization will win, provided they offer the ability to adjust, refine, and opt-out. Having a social 4D awareness of a person will equip a product with the intelligence for such features.

Suggestions

Having this depth of knowledge means preferences can be inferred. If you travel to a new city that has your favorite restaurant, we can suggest it to you. Or if friends with similar tastes have frequented a restaurant in that new city, we can suggest that too. Same goes for movies, hotels, products, etc. In addition to external suggestions, internal suggestions of features within a product or service can also be made.

Predictions

This depth of knowledge doesn’t only offer preference inferences, but behavioral predictions as well. If you tend to attend sci-fi movie premieres, we can offer a range of related activities based on that predictive inference, such as upcoming sci-fi movies, nearby restaurants, nearby friends with similar interests, etc. Or a nearby landmark that was used in the movie, if you’ve visited landmark sights in the past.

Privacy

As you can imagine, any device or business entity holding this much intimate data about a person raises serious privacy concerns. Can you trust that entity to treat this data with respect? Will they offer reliable ways to opt-out and erase this data if you so choose?

Although some companies have mismanaged their privacy controls, I believe there is tremendous value to be had with predictive features. This assumes we handle your data with respect, offer total transparency, maintain crystal-clear communications, provide opt-out and deletion controls, and follow the Bill of Privacy Rights for Social Network Users.

P.S. The scientific side of me knows the label 4D isn’t entirely accurate because time isn’t considered the 4th dimension anymore. The marketing side of me realizes that most people don’t know this and still consider the 4th dimension as time, however. So for ease of understanding, I opted for the older definition of 4D.

Entrepreneurs are Bipolar

happy and sad “What does being an entrepreneur mean to you?” asked the business class instructor.

“To me, it means being bipolar,” answered Kamael Sugrim, co-founder and president of the non-profit mPowering. (Her foundation aims to help the ultra poor through mobile technologies and applications.)

Incredulous, the instructor pressed her. “What do you mean?” Other students had said the usual things: tenacity, passion, ingenuity. But bipolar? What an odd answer.

“I mean one minute, I’m on top of the world. The next, I’m slumming it at the bottom,” she answered. “One minute, I’m schmoozing with funders who are writing me checks. The next, I’m freaking out about our expenses. One minute, I’m putting together a grand plan to help thousands of starving families around the world. The next, I’m wondering ‘what the hell am I doing thinking I can save all of these people?'”

Raise your hand if you’ve had similar thoughts.

Every entrepreneur I know has gone through periods of self-doubt. Adeo Ressi, founder & CEO of The Founder Institute and TheFunded.com calls this “the dark place.” “It is fucking hard,” he added in his usual colorful manner while he spoke at The Founder Conference 2010. “It is a very, very dark time. Every entrepreneur goes through it. You will too.”

There are occasionally eternally optimistic entrepreneurs, sure. But the majority will have times of great difficulty, coupled with times of great success. It’s the entrepreneur roller coaster. Mania and depression, rising with good news and dropping with bad.

And that’s what it means to be an entrepreneur.

Photo by: surlygirl

Improvised Entrepreneurship

As a business leader, you often have to make snap decisions while walking and chewing bubble gum. It’s not always easy, but it’s part of the job. Also, it’s a skill you can improve.

How? Take an improv class!

Yea, I know. You’re thinking, “I don’t want to be a comedian. Why should I take improv?”

Because improv isn’t just about comedy. It’s about being in the moment, trusting your gut, accepting mistakes, and moving forward. Sounds a lot like what you do, right?

Here are 10 principles of improv and how they map to entrepreneurship:

Principle 1: Be prepared & warm up
Before doing improv, participants train their minds to sharpen their awareness, enhance their listening skills, and be ready for anything. In business, it’s impossible to know exactly what will happen next. So the best thing you can do is to sharpen your awareness, enhance your listening skills, and be ready for, well, anything.
Principle 2: Willingness
Improv participants have to be willing to mess up big time, look foolish, and move on. Whether you like it or not, you will mess up big time and look foolish too. Perhaps more often than not. You may have maxed out all your credit cards and spent months locked in your room, only to emerge with a load of debt and obscene body odor. The key is to be willing to accept this and move on. And to take a shower.
Principle 3: Stay in the moment
Improv is all about what is happening now, because that’s where life is happening. As an entrepreneur, you should still plan for the future, but be mindful of the present as well. Keep an eye on today’s finances, metrics, market, and customers, and trends. It is important to balance the future and the present, long-term strategy with short-term tactics.
Principle 4: Shut up and listen
Good improv participants are good listeners. They don’t think about what they’re going to say next. They listen to what has been said, then build off of it. The next time you talk to your customers, make sure you listen. Put your problem solving urges aside so you can process what they are saying.
Principle 5: Action beats inaction
“Don’t talk about doing it, do it.” Be a shark. Keep on moving. If you suddenly find yourself going the wrong way, turn. Move quickly and course correct quickly. If you’re debating between doing more data analysis and taking action, I can help end that debate: take action.
Principle 6: Be honest
Doing improv means learning not to censor or judge your own thoughts. Improv participants express themselves sincerely and genuinely. And authentically. Leaders who act this way tend to inspire others to follow them as well.
Principle 7: Let go of (your need to) control
Perhaps you’ve heard of the Serenity Prayer: “God, grant me the courage to change that which I can, the serenity to accept that which I cannot, and the wisdom to know the difference.” It’s a powerful principle, one that I use in business and in life. The serenity to accept that which you cannot control is the key here. If you cannot control sometime, like the economy, there is no benefit in worrying about it.
Principle 8: There are no mistakes
Beyond being willing to make mistakes is the belief that there are no mistakes – only actions that lead to positive results, or lessons to be learned (which in itself is a positive result). When you are creating a new company, every step you take will be teaching you a valuable lesson.
Principle 9: Trust
Improv is a team-based activity where trust for others is a requirement. Same goes for a business too. Trust yourself, your instinct, your impulses, and your choices. Trust your team, for they are helping you achieve the vision of your business.
Principle 10: Teamwork (row, row, row)
Speaking of teams, improv participants don’t just trust their teammates, they rely on them. This interdependence is what makes improv work. And yes, a business is no different. If you don’t depend on others, you’ll never be able to grow your business. Take the time to build a solid, dependable team, then trust them to help move the business forward.
Bonus Principle: “Yes, and…”
Ah yes, a bonus principle. This is a pervasive idea that weaves through all of the others. It “implies acceptance, but not acquiescence.” It is the opposite of “No, but…” To be a successful business leader, you will need a similar attitude. They are not problems in your way, but challenges to overcome. They are not mistakes that hurt, but lessons to learn.

Want to know more about improv? Keith Johnstone’s book Impro: Improvisation and the Theatre is a classic. Start there.

If you would prefer hands-on training, sign up for a local improv class. It is not about being funny. It is about being comfortable enough with yourself to think on the spot. And that is a skill any entrepreneur needs.

Props to: Harry Max

Facebook Like Fraud and Like Farms

It was only a matter of time. Give spammers an easy way to reach millions, and they’ll do it.

It is already pretty easy for a motivated spammer to commit Like Fraud: the act of creating a Facebook Like button for a URL other than the one on which users click.

In a similar manner, spammers have created sites that carry little else other than Google ads and funny phrases that users can “like” and share on their Facebook profiles. These sites are known as Like Farms. Many aren’t necessarily substituting a different URL, but theoretically, they could. This would give the target URL a lot of attention.

Seem like harmless fun? Sorry, it’s not. Here are some of the potential consequences of “liking” random messages from spammers:

  • Google (GOOG) has already flagged at least one as potentially carrying malware that may harm your computer. Be careful of clicking on the URLs of these funny messages. They may lead you to harmful sites.
  • You may be inundated with Facebook spam. By “liking” a spammer’s message, you are giving that spammer permission to start sending you Facebook updates. Lots and lots of them.
  • Although this doesn’t hurt you directly, these “likes” may make the spammer’s site seem more important to Google. Therefore, the next time you do a Google search, you may see that spammer’s site listed higher than a legitimate one with real information. I’m sure Google will correct this someday though.
  • Similar to gaming Google’s search results, this can game Facebook’s search results too.

It doesn’t surprise me at all that Like Farms have sprouted; it was only a matter of time. Now that they’ve blossomed, be careful where you tread and what you Like, for not all Likes are created equal.

A Scrappy Entrepreneur’s Free Business Cards

Being a scrappy entrepreneur means being financially efficient.

I saw an example of that when I met Joe Greenstein, the CEO & co-founder of Flixster. When he handed me his card, I noticed the design looked oddly familiar.

Then I flipped it around. On the back of the card were the words: “Business Cards are FREE at www.vistaprint.com!” The design was one of Vistaprint’s business card design templates.

Yes. The CEO of Flixster, a company that has raised around $7M and acquired the movie reviews site Rotten Tomatoes from News Corp (NWSA), doesn’t spend money on business cards. Instead, he prints them for free with Vistaprint.

Why? Because he’s a scrappy and financially efficient entrepreneur.

(The rest of his team has official Flixster business cards though.)

Evan Williams, The Man Behind Digital Publishing

“Simplicity is powerful.”
– E. Williams

Evan Williams What a lucky duck. Evan Williams, I mean. He was at the front of two digital publishing revolutions: blogging and microblogging (and almost at podcasting).

The way he developed his businesses and products is fascinating, for entrepreneurs, product managers, and 21st century writers alike. Here are some highlights that I consider particularly notable. Much of what I’ve gathered is secondary research from various articles, interviews, Wikipedia, and the great book Founders at Work: Stories of Startups’ Early Days.

In 1999, Evan Williams co-founded the company Pyra Labs. Their aim was to create online project management software.

During this time, the term weblog (remember that?) arose as a log (a “web log”) of a person’s activities, much like a journal. Many website owners began publishing weblogs, though it was a relatively cumbersome process that required technical knowledge. A few, like Williams, decided to write a simple script that allowed themselves to publish their thoughts without having to FTP or SSH into their servers and write HTML each time.

Then Williams had a shot of insight. He integrated that simple script into Pyra as an internal feature called Stuff. Later, it was launched as Blogger. Although it wasn’t an overnight success, this simple script eventually grew much faster than the project management software of Pyra.

For you younger readers, it may be hard to believe that blogging once wasn’t commonplace. But there was a time where pundits and journalists wrestled with its value. “Why would anyone blog?” they asked. And more importantly, “Why would anyone read a stranger’s blog?”

For writers, this opened up a whole new field of opportunities. Here was an easy way to publish your stories, your thoughts, and even your photos to the whole wide world. No technical knowledge needed; anyone could do it. The transformation was incredible.

Then, despite raising half a million dollars, Pyra ran out of money in January 2001. All of its employees left. Williams remained to keep Blogger running, striking life-sustaining deals and developing Blogger Pro, until Google (GOOG) purchased them in February 2003.

At the heels of the blogging phenomenon was podcasting, the publishing of audio content. People could now publish their writings or photos on a blog, or words as a podcast. A whole new class of publishers arose as a result.

Seeing the next digital publishing trend, Williams left Google to co-found Odeo in 2005, a podcast publishing and aggregation platform. It was like Blogger, but for audio.

Podcasting didn’t take off as vibrantly as blogging, but it’s still a strong phenomenon. There is definitely a niche of consumers who enjoy creating and listening to podcasts.

During one fateful brainstorming session at Odeo, Jack Dorsey introduced the idea of an SMS group messaging service. A prototype was built soon thereafter, then publicly released as Twitter on July 2006. Another new publishing platform.

Williams and team spun off Twitter as a separate company in July 2007. As of this post, it appears they’ve raised around $160M. $5M of that came from a series A round, perhaps buoyed by Williams’ track record.

You can imagine the immediate reactions to such a service, however. “Why would anyone tweet?” Pundits and journalists asked. “Why would anyone read a stranger’s tweets?” I wonder if Williams appreciated the irony and enjoyed it as deja vu all over again.

Although many use Twitter as a marketing vehicle (as they do with blogs and podcasts too), countless others see it as a publishing platform. It’s even known officially as microblogging in the industry.

That’s how I primarily use it too. Within its 140-character constraint is the ability to create a whole new class of art. Whether it be haiku, imagery, short stories, or even novels, there’s a lot of creative potential in Twitter as a publishing platform for 21st century writers.

Being a writer has never been more exciting. New technologies keep on revolutionizing the field and enabling new classes of creators and artists. It is easier than ever to publish a story, a thought, a song, a photo, a video, or any piece of art to millions of people around the world.

Sure, there are still questions of quality (how do I know if this artist is worth following?) and discovery (how can my art be seen?), but the tools are there. The means of publishing are there. Anyone can use them.

I sometimes wonder if the next company that revolutionizes the digital publishing world will be another Williams company. I’m not an EV fanboy, but I envy how he’s been at the forefront of two digital publishing revolutions so far. Being someone who loves this field, I gotta say: What a lucky duck.