Being a scrappy entrepreneur means being financially efficient.
I saw an example of that when I met Joe Greenstein, the CEO & co-founder of Flixster. When he handed me his card, I noticed the design looked oddly familiar.
Then I flipped it around. On the back of the card were the words: “Business Cards are FREE at www.vistaprint.com!” The design was one of Vistaprint’s business card design templates.
Yes. The CEO of Flixster, a company that has raised around $7M and acquired the movie reviews site Rotten Tomatoes from News Corp (NWSA), doesn’t spend money on business cards. Instead, he prints them for free with Vistaprint.
Why? Because he’s a scrappy and financially efficient entrepreneur.
(The rest of his team has official Flixster business cards though.)
