Biz Idea: Men’s Blog Network

Jimmy Feeling Male There’s PopSugar. And FabSugar. And BellaSugar. But where in the Sugar Inc. blog network is MaximSugar? Or GQSugar? (Sure, they have GeekSugar, but that doesn’t really count.)

Sugar Inc. was created by Lisa Sugar, who originally started PopSugar in March 2005 “as a hobby to satisfy her obsession with celebrities and fashion,” according to its entry on Wikipedia. This happened years after Nick Denton started the infamous Gawker blog in January 2003, and the subsequent Gawker Media blog network. Other than Gawker, he’s got Defamer, Gizmodo, and Consumerist. Nothing there quite aims for the Maxim or GQ audience either, though Gizmodo and Deadspin are sure closer than PopSugar.

Following along Denton’s heels is Jason Calacanis’ Weblogs, Inc. blog network in September 2003. He’s got quite a stable as well: Engadget, Autoblog, and Joystiq.

But still, neither one of these networks has blogs focused on male topics like Maxim and GQ do.

So how about a men’s blogging network? It could contain blogs on:

  • Men’s fashion
  • Home ownership and repair
  • Cars, auto repair, and car modifications
  • Motorcycles
  • Boats and fishing
  • Fitness and health
  • Outdoors and hunting
  • Self and home defense
  • Beer, hard liquor, and alcohol
  • Dating, relationships, and sex
  • Personal and family finances
  • Child rearing and family issues (especially for single dads)
  • Jokes, funny stories, and toilet humor (to help kill time at work)
  • Marriage, relationships, and divorce
  • Electronics (of course)
  • Sports (of course)
  • Video games (of course)
  • And more!

There clearly are brands that want to advertise to these consumer segments. The business model would be the same as any other blogging network – CPM, CPC, and CPA advertising. Perhaps some affiliate programs as well. And maybe even sponsorships with magazines such as Maxim and GQ.

What do you think?

P.S. I know what you’re thinking: what the hell does that photo have to do with this article? Well, it’s a photo of a buddy who’s standing next to a line that says “Cross line to feel male”. And what did he do? He crossed the line. And he said it felt marvelous.

P.P.S. ‘Twas a very good idea, Chris! And still is. You should totally do it!

Author: Mike Lee

An idealistic realist, humanistic technologist & constant student.

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