I don’t know about you, but I relish every chance I get to sit down and talk with them. Sometimes they’re full of ideas that can evolve my business significantly. Other times, they offer helpful criticisms and relevant complaints that can improve the way we do things. Even the most bitter complaints are useful – they teach us What Not To Do.
Plus, during the non-business-related general chit-chat, I learn something new about my customers each and every time. About their lives, their aspirations, their view on life, or even their favorite TV shows. All of it is delightfully fascinating to me.
This week is all about meeting with customers and doing market research. I’ve only conducted a few personal interviews so far, but already it’s been amazing. Customer research FTW!
Photo by: Stig Nygaard