A down-trodden economy is no time to pull your marketing muscle. If anything, it’s a time to keep flexing it.
Though some cost-effective (read: cheap) marketing methods surely wouldn’t hurt. Million-dollar Super Bowl ads are nice and all, but cheap marketing tactics are totally the way to go.
With that said, I found a few blog entries around pitching your web start-up to influential bloggers like Michael Arrington, Pete Cashmore, Robert Scoble, and the ilk. There are already tons of tips on pitching to VCs. So it’s refreshing to see so many posts on pitching to bloggers. (There are actually way more than I’ve listed here, wow!)
- PR: Pitching TechCrunch, Scoble, and other Influentials
- How to Pitch Robert Scoble — HINT: No Direct Tweets
- How to Get TechCrunched (part 1)
- Five Wrong Ways to Pitch RWW and One Great Way
- How Not to Pitch a Blogger, #648
There are a ton of great tips here. A few notable ones are:
- Build a great product
- Start a buzz on smaller blogs first
- Perfect your elevator pitch (helps with VCs and bloggers, apparently)
- Make your pitch relevant & timely to the blogger
I hope this helps. Good luck pitching your business!