Marketing with Gas Saving Tips

Fricken hell. I just paid over $50 to fill up my gas tank. Way over $50. What I wouldn’t give for a hybrid right now (and a hybrid & electric vehicle refueling station!).

With that said, everyone and their Mommas have been trying to cut their gas bills. The smart folks at saw an opportunity in this and recently sent out an email newsletter full of gas saving tips, along with a gentle reminder to check out their products too. is an ecommerce shop that specializes in aftermarket car parts and accessories. The CEO, Mike Brown, started this site in 2005 with a buddy to sell parts for modifying BMWs. They started this while still in attending undergraduate classes at Chapman University. A year later, at the young age of 21, Brown was named the Global Student Entrepreneur of 2006 by the Entrepreneurs’ Organization from among 10 finalists from the United States, Canada and Sweden. Smart guy!

And their gas tips are pretty smart too:

At the Gas Pump

  • Buy gas at the coolest times of the day usually early morning or late afternoon when the sun is not up. At these times, the gas is the most dense, meaning you pump more gas in early mornings or late afternoons than at noon when the sun is at its highest point and density of gas is less. The gas pump measures volume of gasoline pumped through, not density.
  • Avoid topping off the gas tank, overfilling causes the gasoline to slosh around inside and leak out of the gas tank

General Driving Habits

  • Traveling at fast speeds in low gears can consume up to 45% more fuel than is needed.
  • At highway speeds, use your a/c, and on city streets roll your windows down.
  • When possible use Cruise Control. On highways constant speed, in most cases, saves gas.
  • Drive at a steady speed. Constantly slowing down and speeding up consumes gas.
  • Avoid tailgating. Not only is tailgating unsafe but the driver in front of you is unpredictable and can slow down at any second.
  • When driving up to a hill, if you must accelerate, do it before you reach the hill, not on it.
  • Try to avoid driving on rough roads when possible. Dirt and gravel roads use up to 30% of gas mileage.
  • Stoplights are timed for motorists advantage. Staying at the speed limit increases the chance of having green lights all the way.
  • Remove excess weight from trunk or inside car – spare tires if you have roadside assistance, backseats, and unnecessary heavy parts. The more weight in your car the less gas mileage you get.
  • When traveling, use as much trunk space and cab space as possible to avoid using a roof rack that creates drag on the highways.
  • Carpool. All riders help you buy. Carpooling reduces the amount of cars in traffic.
  • During cold weather check car for ice frozen to the frame of your car. 100lbs can be quickly accumulated.


  • Avoid warming your car up for prolonged periods of time 30-40 seconds is enough time.
  • Idling your car for one minute consumes the same amount of gas when starting. Don’t stay in a drivethru go inside.
  • Avoid “revving” this wastes fuel needlessly and washes oil down from the inside cylinder walls resulting in loss of oil pressure.
  • Accelerate slowly from a complete stop.

Recommended Check-Ups

  • Get your car checked regularly to guarantee the best fuel economy for your vehicle. Keeping air filters clean maintains good fuel economy.
  • Use recommended grade of motor oil.
  • Inspect chassis and suspension parts for occasional misalignment. Bent wheels, axels, bad shocks, broken springs, etc. can create engine drag and are unsafe at high speeds.
  • During good weather season remove snow tires, traveling on deep tire tread decreases gas mileage.
  • Keep tires inflated to the maximum recommended limit. Get tires periodically spun, balanced, and checked for out-of-round. (check manufacturer’s specs for max tire pressures).

Air Intake Advantages

  • There is common misconception regarding intakes. Some people believe that it is only for making your car louder. Although this is true, an air intake system does more than that. Not only it make your car sound better, but it will also give you more horsepower and more miles per gallon. Since the engine is breathing easier, it doesn’t have to work as hard to produce its power.

    Therefore you use less fuel. If you wanted to take your performance and your miles per gallon even further, then I would recommend replacing your catalytic converters to Hi-flow catalytic converters and install a larger-diameter exhaust system. Both improve exiting airflow from the engine and increase horsepower along with increasing your miles per gallon. Since you are saving money at the pump, these modifications will soon pay for themselves.

    With 18 mph with your stock intake, we calculate that with an aftermarket intake you should save approximately $500 per year by using an aftermarket intake of good quality. This is based on 30 miles per day of driving at $5/gallon.

Traveling Tips

  • Before driving, plan your route. Determine your destination(s) and find the best way there–this includes the distance needed to travel to the destination, the amount of traffic involved during your commute, and the time of day you travel. Planning your destination ahead of time will help you save a significant amount of gas and time during your day.

    There are GPS devices today that include live traffic information features that will help you during your drive to your destination.

Low Price Gas Locator Websites

  • – can help you find cheap gas prices in your city. It is a network of more than 181+ gas price information websites that help you find low gasoline prices. All web sites are operated by GasBuddy and has the most comprehensive listings of gas prices anywhere.
  • – Mapquest Gas Prices finds the cheapest gas prices in your area. Helping you save money on your next gas purchase.
  • – provides you with Gas Prices, Gas Mileage Tips, Articles on Hybrid, Diesel, Alternative Fuel Vehicles, and more!

Great tips, huh? An email newsletter with this much content is sure way to get forwarded to friends and friends of friends. The tip I most appreciated was buying gas at the coolest times of the day. I’ve heard most of the other tips before, but not this one.

A smart email marketing move if I’ve ever seen one, especially with today’s gas prices. Brown & everyone and their Mommas thanks you.

Author: Mike Lee

An idealistic realist, humanistic technologist & constant student.

8 thoughts on “Marketing with Gas Saving Tips”

  1. I follow most of these, and with my V-8 Taurus (which is supposed to get 14/18 I average 25mpg city-highway average. Drove my step-mother’s Volvo XC-70 (she averages 8mpg), and I got it to get around 23mpg average.

  2. Nice MPGs Devon! I need to modify my driving habits to fall into that range too. My wallet can’t continue handling my current driving habits. Ugh.

  3. Hey BJ, I may have added a few additions to my car, perhaps. heheh.

    (Not a lot though. I don’t drive a rice rocket. I only added subtle stylings and performance enhancements.)

  4. I found many of these ideas are good, and was able to get my 1991 durango from 13MPG to about 18MPG. Even tough I found this site saved my wallet $1.50/gal or $30 every fillup. Once I got beyond the BS on the site, read the rules, filled out thier forms – I found it the best way to get cheap gas. For $30 bucks it was worth my time to play by the rules.

Comments are closed.