So true:
Whatever your company does, you need to believe in your gut that it’s the most interesting, exciting, worthwhile enterprise you could be engaged in at that moment, or you’re going to have a hard time convincing anyone else – employees, customers, investors, whoever – to make commitments to you.
That’s a quote from Norm Brodsky’s new book The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up.
You gotta have passion for your business. Otherwise, why put up with all the bullshit if you don’t really care about what you’re doing? If you’re in it just for the money, you will be beaten by a competitor who really cares. But if you do it because you love doing it, your passion & enthusiasm will shine through.
