Tue 4 Nov 2008
You think you know, but do you really know? Do you? Know how people really use the Apple (AAPL) iPhone?
The Santa Clara-based strategic research and design firm Create with Context recently presented "Taking a Peek: How People Really Use the iPhone" at the 2008 iPhone Developer Summit in San Jose, CA. In case you missed the presentation, here it is:
You can also download this presentation as a handy ebook.
Great info, especially if you're an iPhone application developer or are building an iPhone app!
November 18th, 2008 at 3:57 pm
this is very informative. thank you for sharing this.
November 18th, 2008 at 4:06 pm
Thanks, I'm glad you liked it! The company who created it, Create with Context, is a really talented agency with lots of keen insights into user behavior. I hope they publish more studies like this in the future.