You think you know, but do you really know? Do you? Know how people really use the Apple (AAPL) iPhone?
The Santa Clara-based strategic research and design firm Create with Context recently presented “Taking a Peek: How People Really Use the iPhone” at the 2008 iPhone Developer Summit in San Jose, CA. In case you missed the presentation, here it is:
You can also download this presentation as a handy ebook.
Great info, especially if you’re an iPhone application developer or are building an iPhone app!
this is very informative. thank you for sharing this.
Thanks, I’m glad you liked it! The company who created it, Create with Context, is a really talented agency with lots of keen insights into user behavior. I hope they publish more studies like this in the future. ;-)