You know what reminds me of that clueless little kid who always gets the joke after everyone else has gotten it, laughed, and moved on to another topic?
“Millions of Facebook users who have been playing it are unlikely to make the switch,” writes Caroline McCarthy of CNet. “Who says they’ll even notice the presence of the new game?” Too true, too true.
Technically, Electronic Arts is going to be the one actually building this app, since they own the rights to the digital versions of the board game. The rights to the board game seem to be a bit convoluted. While Hasbro owns it here in the US, Mattel owns it elsewhere. Weird.
To be fair, the dynamics of large publically-traded companies make them slower to react to new phenomenon like this. They probably already have a wish list of a thousand things they want to, and need to do. And a Facebook Scrabble game just wasn’t on that list.
That doesn’t change my opinion that they missed a really cool social media marketing opportunity though. They missed it, and a smaller player—Scrabulous—beat them to it.