Toyota Sienna’s Swagger Wagon

Now for some Friday fun.

I gotta give props to Toyota (TM). This is one hilarious commercial. Almost makes me want to buy a Sienna minivan myself. Almost.

Created by the international production agency Caviar Content (in conjunction with Saatchi & Saatchi) and with music by the studio Black Iris, Toyota seems to be going after a new demographic. It hits the mark with some, but not so much with others.

Me, I think director Jody Hill and actors Rachel Drummond & Brian Huskey (as Mom & Dad) did a hilarious job. After a friend shared this with me on Facebook, I spent the better part of my morning watching the other Sienna ads on YouTube. They’re not as clever as the Swagger Wagon, and feel a lot more like typical – tho funny – commercials. But the Swagger Wagon seems to be the first aimed at this new audience.

P.S. If you like this song enough, you can download it as an MP3.

Props to: George Diaz

Author: Mike Lee

An idealistic realist, humanistic technologist & constant student.

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