How to Market Yourself

Tokyo Shopping This is the second post in a series on How to Make Money as a Freelance Blogger:

  1. How to Write for the Web and Search Engines
  2. How to Market Yourself
  3. How to Find Writing Jobs

Next, you will need to market yourself and promote your services. This will require a portfolio of published writing samples. To be taken seriously as a professional freelance blogger, you will definitely need a well-marketed blog – which can provide as a source of fresh writing samples too.

This step is pretty involved, however. You will need a good domain name, a web host, some blogging software and some technical knowledge. If you don’t have any technical knowledge (or a technical friend who can help you), there are free blogging services you can use. Blogging services don’t require any technical know-how, but you won’t look as professional when using one.

Also, you will need a presence on social media sites to help extend your reach and brand. Having a presence can educate you about the social media world as well, where potential gigs could arise. Social media sites are sites like MySpace (NWSA), Facebook, Yelp, Twitter, Digg, Newsvine, NowPublic, etc.

How to Set Up Your Blog

You have two choices here:

  1. Set up a blog with your own domain name
  2. Set up a blog on a blogging service

Set up a blog with your own domain name

  1. First, pick and register a domain name. A good domain name is:

    • Short
    • Memorable
    • Easy to say
    • Easy to type

    You can verify whether or not the domain name is available on a domain registrar. If it is available, you can register it through the registrars for a yearly fee.

    Since most of the good ones have already been taken, you can consider using a domain name suggestion service to help you along. Some allow you to register the domain name too.

  2. Second, sign up with a web host. A web host is where you’ll actually place your website’s blogging software. The two registrars above ( and Go Daddy) also provide web hosting.

    After you sign up with a web host, they will give you directions on how to associate your domain name with your new web host account. Contact their customer support if you need help doing this.

  3. Third, pick your blogging software. Fortunately, this is free.

    This is where you’ll need some technical knowledge. You will have to download the blogging software, then upload it to your web host and install it. After playing with some settings, you can choose a theme to make your blog look nicer.

Here are some must-read articles on setting up your own domain name, web host, and blogging software:

Set up a blog on a blogging service

This one is easier than setting up a blog with your own domain name. A blogging service will give you everything you need right away. The drawback is that your domain name will be a mix of yours and theres: e.g. This doesn’t look as professional has But hey, it’s easy and it’s free.

Just sign up and you’re done!

How to Promote Your Blog

Now for a list of must-read articles and resources:

How to Use Social Media to Promote Yourself

And more must-read articles and resources:

Here is one last resource. It is a massive list of 40+ sites for writers. Truly massive list. If you think I’ve already given you too much to read, then you may not want to click on this link. But please do at some point. It also offers a great deal of useful information.

More tomorrow!

The How to Make Money as a Freelance Blogger series:

  1. How to Write for the Web and Search Engines
  2. How to Market Yourself
  3. How to Find Writing Jobs

Author: Mike Lee

An idealistic realist, humanistic technologist & constant student.